What is Brainsight?
Brainsight 是一款创新的软件工具，旨在通过先进的预测性眼动追踪技术优化广告、网站和其他数字内容。其主要目标是在日益拥挤的数字环境中确保消费者注意力。通过提供有关观众行为的见解，Brainsight 帮助企业和营销人员创建更有效且引人入胜的内容。
主要功能：
眼动追踪热图：Brainsight 生成热图，直观地显示用户注意力在网页或广告中的集中位置。此功能对于理解设计的视觉影响和优化内容布局至关重要。
广告预测试：该平台允许预测试各种广告，包括展示、社交和户外广告格式。此功能有助于在广告投放之前，根据竞争对手对广告的视觉效果进行基准测试。
分析工具：内置工具提供对 UX 和广告设计、号召性用语 (CTA) 和文案的详细分析。这些工具提供源自热图和绩效评分的可操作见解，指导更好的设计和内容决策。
基准测试：Brainsight 拥有超过 10,000 个广告和网站的综合数据库，使用户能够将他们的广告系列绩效与行业标准进行比较。
使用案例：
UX 和网站优化：设计师和网络开发人员可以使用 Brainsight 来优化网站布局，确保关键元素获得最大关注。
广告活动：营销人员可以针对 YouTube、社交媒体和数字广告牌等平台预测试和优化广告，提高其有效性。
品牌和文案分析：品牌可以分析受众如何感知不同的文案或品牌元素，并进行调整以更好地与受众产生共鸣。
优势：
预测准确性：Brainsight 以 94% 的准确率预测受众注意力，无需进行广泛的真人测试。
时间和资源效率：Brainsight 通过提供快速且全面的分析，在设计和测试阶段节省了时间和资源。
数据驱动决策：Brainsight 的见解支持数据驱动决策，从而制定更有效且更有针对性的营销策略。
竞争优势：用户可以通过将他们的内容与行业标准进行基准测试并在优化过程中获得最大影响，在市场中保持领先地位。
More information on Brainsight
Launched
2021-10-25
Pricing Model
Free Trial
Starting Price
Global Rank
20400940
Follow
Month Visit
<5k
Tech used
Google Analytics,Google Tag Manager,Webflow,Amazon AWS CloudFront,Google Fonts,jQuery,Google Cloud Storage
Top 5 Countries
100%
Netherlands
Traffic Sources
78.76%
11.09%
5.7%
3.66%
0.72%
0.07%
Direct
Search
Referrals
Social
Paid Referrals
Mail
Brainsight was manually vetted by our editorial team and was first featured on September 4th 2025.
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