What is Rootly?
Are you managing on-call rotations and incident response across multiple, disconnected tools? This fragmented approach leads to lost time, missed alerts, inconsistent responses, and missed learning opportunities. Rootly consolidates your entire on-call and incident management process into one user-friendly platform. It’s designed to empower everyone on your team, from seasoned engineers to new responders, to manage incidents efficiently and effectively, and to actually learn from them. Rootly doesn’t just alert you; it helps you resolve, and improve.
Key Features:
Rootly On-Call: Beautiful, Reliable Alerting
⏰ Effortless Configuration: Set up schedules, escalation policies, and PTO-aware overrides with an intuitive interface. No more headaches managing complex configurations.
📱 Stunning Mobile App (iOS & Android): Acknowledge, escalate, and even bypass "Do Not Disturb" settings directly from your phone.
☁️ Multi-Cloud Redundancy: Built on a multi-cloud architecture.
🤝 Seamless Integrations: Connect with all your favorite alert management tools like Datadog and Sentry.
🧘Best Practice Templates: Set up a robust on-call strategy quickly using pre-built templates.
Rootly Incident Management: Orchestrate Your Response
🚀 Rapid Incident Creation: Automatically create dedicated Slack channels, spin up Zoom calls, and create Jira tickets with a single click.
🤖 Automated & Consistent Response: Benefit from step-by-step guidance, automated role assignments, and regular updates.
🧠 AI-Guided Actions: Receive troubleshooting tips, reminders, and suggested next steps powered by Rootly AI.
📊 Beautiful Status Pages: Keep stakeholders informed with clear and elegant status pages.
Rootly Learning: Turn Incidents into Opportunities
📝 Automated Timelines: Eliminate manual copy-pasting. Rootly automatically generates incident timelines.
🔄 Guided Retrospectives: Follow a structured, step-by-step process for post-incident analysis.
🗣️ AI Generated Reports: Create reports in seconds using plain, conversational English.
💡 AI-Generated Insights: Leverage AI to uncover hidden trends, patterns, and potential improvements.
↔️ Jira Sync: Maintain easy flow of information with bidirectional Jira syncing.
Rootly AI: Your Expert Incident Teammate
❓Natural Language Querying: Build instant reports without needing to use complex queries.
🔎Incident Summarization: Get up to speed on incidents quickly.
Related Incident Detection: Leverage historical data to identify similar incidents and suggest solutions.
Proactive Troubleshooting: Get AI-powered tips and suggestions to guide your response.
Enterprise-Grade Privacy: Maintain strict control over your data with granular access settings and data scrubbing.
Use Cases:
E-commerce Outage: A major online retailer experiences a website outage during a peak sales period. Rootly automatically alerts the on-call team, creates a dedicated Slack channel, and provides step-by-step guidance for troubleshooting. Rootly AI suggests checking recent deployments and database performance, leading to a quick resolution.
Security Incident: A software company detects a potential security breach. Rootly triggers the incident response process, automatically notifying the security team and creating a secure communication channel. The automated timeline helps the team reconstruct the events, and the guided retrospective process ensures that preventative measures are implemented.
Service Degradation: A SaaS provider experiences slow response times for a key service. Rootly alerts the engineering team and, using integrations with monitoring tools, provides immediate context about the issue. Rootly AI detects a similar incident from the previous month and suggests a previously successful solution, reducing the mean time to resolution (MTTR).
Built for Everyone, Scalable for Any Enterprise:
Whether you're a small startup or a large enterprise, Rootly adapts to your needs.
Startups: Get up and running quickly with industry best practices built-in.
Hypergrowth Companies: Make incident response a competitive advantage with increased consistency and customization.
Enterprises: Benefit from battle-tested security, granular role-based access control (RBAC), multi-cloud redundancy, and dedicated support.
Conclusion: The Incident Command Center
Rootly is more than just an alerting tool; it's a comprehensive platform that empowers your team to manage incidents effectively, learn from every event, and continuously improve your operations. It combines reliable on-call management with a powerful incident response workflow, all enhanced by AI-driven insights. Stop reacting, start resolving, and begin learning – with Rootly.

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